ABOUT THE BRAND
Amel Psych is Dr. Amel’s psychology brand. Dr. Amel is a psychologist, therapist, and mental health specialist providing professional support for immigrants and refugees who face challenges in communication, adaptation, and self-discovery.
Dr. Amel’s mission is to combine her own experience as an immigrant with her academic knowledge to help people overcome cultural barriers, break out of confusion, and find a flexible approach to living regardless of their background.
- Home-like
- Safe
- Welcoming
- Transforming
- Freeing
BRAND KEYWORDS
LOGO CONCEPT
Amel Psych is more of a personal brand and it relies so much on people’s trust and perception of Amel, so we opted for a legible signature instead of a logo to boost the memorability and humanness of the brand.
BRAND ILLUSTRATIONS
Path | The way to healing
Ladder | Progress
Sunset | Sunrise | New beginnings
Sea Waves | Movement
Full Moon | Heightened
Half Moon | Transformation
Phase | Transformation
LOGO VARIATIONS IN BRAND COLOR
PRINT DESIGN
INSTAGRAM DESIGN
HOMEPAGE DESIGN
