ABOUT THE BRAND

Claytastic is a handmade clay jewelry brand that creates fun, nature-inspired, and personality-packed pieces for casual and formal occasions.

    BRAND KEYWORDS

  • Fun
  • Creative
  • Elegant
  • Joyous
  • Perfectly-imperfect

LOGO CONCEPT

The logotype is designed based on a sans-serif bold font to communicate the elegant side of the brand. The vision of using it under a playful-looking icon is to represent the whole essence of the Claytastic.

The icon is also one of the brand’s illustrations. It can be swapped with any of the other icons to create multiple logo variations and keep it fun, creative, and innovative.

BRAND ILLUSTRATIONS

LOGO VARIATIONS IN BRAND COLOR

INSTAGRAM DESIGN

PRINT DESIGN

HOMEPAGE DESIGN