
ABOUT THE BRAND
Claytastic is a handmade clay jewelry brand that creates fun, nature-inspired, and personality-packed pieces for casual and formal occasions.

- Fun
- Creative
- Elegant
- Joyous
- Perfectly-imperfect
BRAND KEYWORDS
LOGO CONCEPT
The logotype is designed based on a sans-serif bold font to communicate the elegant side of the brand. The vision of using it under a playful-looking icon is to represent the whole essence of the Claytastic.
The icon is also one of the brand’s illustrations. It can be swapped with any of the other icons to create multiple logo variations and keep it fun, creative, and innovative.

BRAND ILLUSTRATIONS
LOGO VARIATIONS IN BRAND COLOR






INSTAGRAM DESIGN


PRINT DESIGN



HOMEPAGE DESIGN

