ABOUT THE BRAND

Le Cocon is a coworking space that offers a shared environment for people from various backgrounds and professions, giving them the right space, tools, and services to work on their goals independently or collaboratively.

The name, “Le Cocon”, is French for “The Cocoon”, a symbol of evolution, growth, and blossoming into something beautiful, which is the owner’s vision for her clients. She wants to give aspiring dreamers the proper environment to grow professionally and reach the heights of their career goals.

    BRAND KEYWORDS

  • Calm
  • Professional
  • Productive
  • Collaborative
  • Growth-focused

The vibe for this brand was clear from the start: modern, elegant, and minimalistic. So we opted for a minimalistic logo that symbolizes the growth and evolution that potential customers will experience inside Le Cocon’s coworking space.

LOGO CONCEPT

The color palette does two jobs perfectly, it reflects the green, minimalistic, and home-like style inside the coworking space, and also represents the growth, calmness, and productivity that this brand promises its customers.

The outcome is a minimalistic, visually relaxing brand identity that communicates the brand’s promises to its customers at first glance.