ABOUT THE BRAND
Jasmine is an esthetic and dental clinic, with the purpose to use their knowledge to help people with their dental issues, giving them healthier teeth and adding more confidence to their smile.
Jasmine’s mission is to relieve people from their pain and insecurities and help them lead healthier and more cheerful life, have healthy and confident smiles, and fully be present in the joyous moments of their lives without any self-consciousness.
- Trust-worthy
- Cheerful
- Aesthetic
- Smiley
- Joyous
BRAND KEYWORDS
As a brand that relies very much on the trust of its patients, the main vibe we wanted it to reflect was trustworthy, dependable, and hygienic. But for the potential clients to feel welcomed, we also needed to highlight the cheerfulness, joy, and delight.
Because smiles are a big part of the brand messaging, we used a playful and fun curvy shape for the watermark to alleviate the fear people usually have towards dentists and promise a comforting, satisfying, and enjoyable experience.
LOGO CONCEPT
If we’re talking about trust and doctors, the blue definitely has to be there! But we didn’t forget to break the overly serious feeling, so we added purple to represent cheerfulness, playfulness, and creativity.
This brand identity perfectly reflects Jasmine’s vision, is consistent with their messaging, and is overall stunning!
