ABOUT THE BRAND
Pomelia is a vegan, organic, cruelty-free skincare brand that makes beauty products inspired by Mediterranean beauty rituals, offering a luxurious skincare experience to its customers while eliminating their ethical concerns.
Transitioning to a more sustainable lifestyle can feel overwhelming, and Pomelia’s mission is to encourage more people to adopt an eco-conscious lifestyle by making the right choices more accessible.
- Vegan
- Cruelty-free
- Organic
- Luxurious
- Soft
BRAND KEYWORDS
For this brand, we wanted to combine the delicacy of nature, the softness of the ingredients, and the lux of the experience they’re giving their clients.
So we chose a gentle flower for the logo to indicate that the products are plant-based, and we played with the colors' degrees to display softness and femininity.
LOGO CONCEPT
The color palette is lively with a gradient effect, reflecting both the rich ingredients used and the luxury offered. The color variation is pleasing and relaxing, just like the self-care experience the customer is about to live.
Combining those elements, we created a vivid, delightful, and stunning brand identity echoing the brand voice and gorgeous packaging that stands out and opens wallets.
