ABOUT THE BRAND
Breton specializes in making appetizing, aesthetic, and mouthwatering pastries and desserts. The owner, Mira, loves delivering a memorable experience for everyone who tastes her lovingly made sweets, taking them on an exciting journey to all the places that inspire her ingredients and unique recipes.
Breton promises its customers a luxurious, stimulating, and heavenly experience with each bite, introducing them to new combinations and tastes and leaving an unforgettable mark on their memory.
- Luxurious
- Appetizing
- Elegant
- Top-quality
- Modern
BRAND KEYWORDS
The feelings we wanted this brand to reflect were: modern, elegant, luxurious, and passionate, which to be fair, wasn’t a challenge, because those vibes are harmonious.
So we created a minimalistic icon symbolizing modernity and passion and went with French-inspired typography to add lux and elegance to the other visual elements.
LOGO CONCEPT
The beige variations in the color palette portray modernism and cleanness, while the Bordeaux wine-like color represents luxury, passion, and sweetness. Used with the right shades, these colors reflect the brand’s personality perfectly and communicate its values.
Now, Breton has its own unique identity, echoing its exceptional owner’s aspirations for the brand, the product, and the experience provided for their customers.
